A Better King

Talk about rebranding. King County, Washington was originally named in 1852 after Vice President William Rufus de Vane King, a plantation slave owner from Alabama. Later, ...
by | March 15, 2007
 

Homelogo Talk about rebranding. King County, Washington was originally named in 1852 after Vice President William Rufus de Vane King, a plantation slave owner from Alabama. Later, the county went on to adopt a more benign, if pointless, logo for itself: a crown. (It's the king, get it?)

Well this week King County adopted a new logo, and a much better brand: Dr. Martin Luther King, Jr. The county had already renounced its ties to the slave-owning Veep and adopted MLK as its namesake in a law that passed the state legislature a couple of years ago. The new logo takes this change a step further. The image already adorns the county's website, and will be gradually phased into its stationery, vehicles, etc. over time.

Join the Discussion

After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.

More from View