Speechless in South Carolina
I'm in Columbia, South Carolina right now working on a story that relates at least tangentially to the state Senate race that I mentioned recently (...
I'm in Columbia, South Carolina right now working on a story that relates at least tangentially to the state Senate race that I mentioned recently (here and here) -- the one that's a proxy war between Republican Gov. Mark Sanford and his legislative adversaries.
So I called the campaign of Katrina Shealy, the Sanford-supported candidate, to find out if there was a speech or a rally I might attend. I was told that there were none. All the campaigning was going to be door-to-door.
It's tempting to conclude from that response that the great old-fashioned tradition of retail campaigning is alive and well in legislative politics. The truth, though, might very well be that this is actually a story of new-fashioned retail campaigning.
As Alan, my blogging partner, discovered a couple of years ago, sophisticated micro-targeting technology has seeped down to the legislative level. Candidates now often know who is a likely voter in a G.O.P. primary runoff election. They also might have all kinds of hints as to which of those voters will be persuadable and which won't.
If Shealy has access to that data, it probably makes more sense to go directly to the voters that will decide the election than to give speeches to people who are already your most loyal supporters.
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
Will Florida Gay Couples Really Be Able to Marry on January 6?2 days ago
Somerville, Mass., Will Issue 'Scarlett Letters' for Unshoveled Sidewalks2 days ago
The Week in Public Finance: Traffic Cam Drama, Retiree Healthcare and Another D.C. Shoutout2 days ago
Supreme Court Rules Arizona Must Issue Driver's Licenses to Immigrants2 days ago
The Woman Obama Picked to Improve Police Relationships with the Public2 days ago
Ferguson's Inequality Fight Moves into the Courtroom2 days ago