Josh Goodman is a former staff writer for GOVERNING..E-mail: email@example.com
Campaign ads are the Cliffs Notes of politics. Even if you haven't been paying much attention to an election, if you find the right campaign ad you can come close to understanding a candidate in 30 seconds.
I haven't been paying too much attention to today's Republican primary for governor in New Mexico, which has turned into a two-person race between Allen Weh and Susana Martinez. But, here are a couple of ads that I think crystallize their competing pitches pretty well.
Martinez is running as a law enforcement candidate who will fight corruption:
Weh is campaigning as a government outsider who can fix the problems that career politicians have created:
Also, it's clear that Weh is running on a platform of expanding access to cute puns: "Let's go another way. Allen Weh for governor."
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