More Bud Than Amstel Light

Charlie Mahtesian, my predecessor at Governing, lays out the contrarian point of view about Sarah Palin's problems. He says they may make her seem like ...
by | September 2, 2008
 

Charlie Mahtesian, my predecessor at Governing, lays out the contrarian point of view about Sarah Palin's problems. He says they may make her seem like jes' folks:

[T]hese revelations may have the opposite effect: In one sense, they could reinforce how remarkably unremarkable she is.

So far -- and it is hard to tell what the future may hold for Palin's unexpected national candidacy -- the travails of the Palin family probably seem awfully familiar to many average Americans. It is this averageness that makes her such a politically promising running mate for John McCain -- and such a dangerous opponent for Democrats. Many voters will find it easy to identify with her family's struggles -- a significant advantage in an election where the voting calculus is so unusually and intensely personal.

To bolster his case, Charlie offers this quote from South Carolina Gov. Mark Sanford:

"Look at the nature of this: small-town mayor, marrying the high school sweetheart -- these are the kinds of things you'd see in a Budweiser commercial as opposed to an Amstel Light commercial," said South Carolina Gov. Mark Sanford. "She wasn't born of political pedigree, and people like that."

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