Alan Greenblatt is a GOVERNING correspondent.
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It looks like Jerry Brown's strategy paid off. The ballot proposition that would ban gay marriage in California is losing badly, according to a new Field poll. Only 38 percent of those polled support the ban, compared with 55 percent against.
Attorney General Brown changed the official title of the proposition, so that it now says "eliminates rights of same-sex couples to marry." That change was good for 3 percent of the "no" votes, the pollster told the Sacramento Bee.
Field Poll Director Mark DiCamillo said these were "people who were unaware of the initiative" and the amended version "pulled them more to the 'No' side."
Why? "Voters generally support individual rights, so eliminating a right has a more negative connotation than 'limit on marriage,' " DiCamillo said.

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