Josh Goodman is a former staff writer for GOVERNING..
E-mail: mailbox@governing.comTwitter: @governing
I've written a bit about the challenge Meg Whitman has in persuading California voters that she's not another Arnold Schwarzenegger. But, my thinking was that this was more of an issue for her in the general election than the primary.
Whitman, like Schwarzenegger, is a socially moderate Republican and an outsider to government. The question to me has been whether the independents and moderate Democrats she needs to win will say to themselves, "We tried that already and it didn't work."
However, Whitman's primary opponent, Insurance Commissioner Steve Poizner, seems to think that this is an attack that will work in the Republican primary too. And, he could be right. Most Republicans don't like the job the governor has done either.
You can see Poizner's new ad below, though viewers who are sensitive to one person's face creepily morphing into another person's face may want to avert their eyes.
Josh Goodman is a former staff writer for GOVERNING..
E-mail: mailbox@governing.com 
GOVERNING Politics is the place for news and analysis on campaigns and elections. If there's a ballot measure in California, a legislative election in Alabama, a mayoral election in Anchorage or a governor's race in Rhode Island, GOVERNING Politics probably is writing about it. We love everything about state and local politics, from polls and campaign ads to policy debates and demographic trends.