A Rematch in San Diego

There's a good reason why we haven't been writing a lot about mayor's races here on Ballot Box: Unless I'm mistaken, of the 25 largest cities ...
by | February 20, 2008
 

There's a good reason why we haven't been writing a lot about mayor's races here on Ballot Box: Unless I'm mistaken, of the 25 largest cities in the U.S., only two hold mayoral elections this year.

One of those is Milwaukee, where Mayor Tom Barrett is a heavy favorite to win another term. The other is Jerry Sanders' reelection bid in San Diego.

Sanders is facing a fellow Republican, businessman Steve Francis, who also ran for mayor in 2005. That year, Francis finished third, but this year he appears to be Sanders' main competition.

Francis may not make the election close, but he'll definitely make it interesting -- by spending a ton on T.V. ads. Here's the story from the San Diego Union-Tribune :

SAN DIEGO - Businessman Steve Francis will begin an unprecedented 15-week barrage of television advertising today in his bid to become San Diego's mayor.

His promise to run ads every day until the June 3 election means the medium could be his alone for months because no candidate can match the millionaire's resources.

Mayor Jerry Sanders dismissed the strategy as a stunt by someone trying to buy the election, but Francis said it's the best way for a serious candidate who's not accepting campaign contributions to spread a message in a hurry.

Josh Goodman
Josh Goodman  |  Former Staff Writer
mailbox@governing.com

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