John O'Leary is a former GOVERNING contributor. He is co-author of "If We Can Put a Man on the Moon: Getting Big Things Done in Government."E-mail: email@example.com
When it comes to spreading an innovative practice, it helps to be able to tell a good story. This interview with Sandford Borins, a Professor of Management at the University of Toronto, shows how storytelling plays a key role in spreading public sector innovations, and provides suggestions for crafting a good story to diffuse an idea.